Doing SEO is simple yet simultaneously tricky. Here’s how it’s simple: the internet is inundated with tutorials that give you step-by-step instructions on how to do SEO. So, if you’re an up-and-coming SEO specialist, there’s plenty of information for you out there. Get over the initial learning curve and you should be well on your way.

But here’s where it gets tricky.

In a professional SEO environment, you often hear, “Nobody knows how Google works 100%.”

Now, you’d think an SEO specialist would know exactly how Google works, but that’s not the reality of things. Sure, major Google updates are rare, but minor changes occur on a daily basis. As small as these updates are, they pose a threat to your SEO strategy. This means that what you know about SEO today is irrelevant and possibly damaging to your site tomorrow.

One thing to keep in mind is that excelling at SEO is a matter of trial and error.

Don’t fret. Stay on your toes. And remember that a successful SEO specialist has patience and a strong sense of observation.

The key is to follow the general consensus of what works for SEO and what doesn’t. Still, you’re encouraged to think outside the box. You never know, you might just come up with the next revolutionary idea that changes the SEO game.