In the book “The Richest Man in Babylon,” the author George Samuel Clason expertly summarizes the importance of hiring an “expert.”
He uses this brilliant example: if you are looking to buy gems, you shouldn’t be tempted to purchase them from a carpeter because they’re not a stone expert and their knowledge of gems is limited. And while you think you’re getting a precious piece of stone, it might end up being completely worthless.
By the same token, if you’re looking to buy a rug, you shouldn’t be tempted to purchase it from a jeweler. A jeweler is less likely to be a rug expert and their knowledge of valuable woven rugs may be worthless.
Thus, buying gems from a jeweler and buying rugs from a carpeter increase your chance of successfully obtaining the product you want, while reducing the chance of settling for a low-value investment.
This can be applied to Website Design, SEO, Social Media Marketing and more… hire a specialized person or an expert to increase your chances of success.