A great brand begins with a great name. By using state-of-the-art market research technology to pinpoint your target demographic and realize their needs, we create a unique portfolio that stands out and triggers action. This is the key to a successful branding campaign.
We create original logos for new businesses and improve existing ones for established companies. A good logo is easy to understand, but a great logo is memorable. We help your company be recognized from a mile away by creating a logo that is unique and meaningful.
Brand guidelines are a set of rules that explain the personality and identity of your brand. Your brand’s personality is built on having the correct typography and color schemes, while the identity is built on establishing reputation using consistent visual representation. We help you create a clear brand guideline that is creative and consistent with your company.
From business cards, brochures, stationery, envelopes, apparel, media kits, and more, we help build your brand assets. As a result, your customers receive branded materials that can be easily distinguished and used to create a positive association with your company.
A strategic marketing outreach plan is a powerful asset to any brand. By connecting you with influencers in social media, print magazines, direct mail, TV and radio, we help you expand your outreach on various platforms. Get people buzzing about your business on media outlets in addition to your current marketing campaign.
There are many ways to increase your brand visibility. For example, mobile advertising and billboards are great ways to familiarize consumers with your company. This way, your brand can draw the attention of local commuters. Moreover, we go beyond digital marketing and traditional media by using demographic analytic tools that help us find your target audience wherever they are.
Trade Shows & Event Planning
Exhibits, trade shows, and private events provide excellent exposure for your company. We help companies plan, prepare, and create a display that helps turn visitors into customers by making the best out of rented space at local and international conventions. This includes booth construction, brand collateral, hiring brand representatives, move-in and out service, and more.
Your logo is a big part of your company’s branding. To make your logo stand out, you should understand your target audience. You can also check your competitors for inspiration and find out what’s appealing. Keep it simple and don’t use more than 3 colours.
Developing a brand strategy should stem from a general understanding of your overall business strategy. This includes identifying your audience, developing a name, logo, and tagline, creating a content marketing strategy, and building an efficient website to showcase your brand identity.
A brand message strategy is meant to reach and engage your target audience by showing how your service/product adds to their life and provides answers to their questions. A brand message strategy should also be resonant and cohesive so that it leaves an impact on your target demographic.
Simply put, your brand strategy is who you are as a business and your marketing strategy is how you plan on reaching your target demographic and build brand awareness.