Expert SEO Services
SEO for Contractors, Trades & Home Services Pros
Looking for a website supervisor? We are the #1 SEO agency driving business growth for construction, trades, and home service companies.
What are your marketing goals?
- I want more leads
- I want more leads
- I want more traffic
- I want more sales
- I want to rule the world and all of the above
- Other
Do I need SEO?
A good CEO understands the value of SEO.
You might debate if you need to drink a third cup of coffee today or if you should watch another episode, instead of getting some rest, but when it comes to “Does my website need an SEO?”, we are confident in saying – 100% yes! And this is why:
75%
of searchers only look at the first page of Google
27%
of clicks go to the first Google search result
51%
of users finds new company through search
1 billion
people use Google
daily
68%
of website traffic is driven by Google search
46%
of all Google mobile searches are location-related searches account
To sum up: your online presence matters. A lot.
We met with thousands of construction companies business owners, and they all share the same issue – no time to spend. So, let us, the best SEO company for home service contractors, take care of your marketing needs, so you can take care of your business.
Are SEO services worth it for contractors?
Yes, SEO services are worth it, especially for contractors and home service providers. SEO is the best investment you can make for your business, especially at the beginning of your business journey.
Imagine allocating $1,000 monthly to SEO services. This investment boosts your search engine ranking and brings 100 qualified visitors to your site. If even 10% of those visitors convert into paying clients, and each job brings in $1,500, you are looking at $15,000 in revenue. That is a massive return on investment!
How SEO works?
SEO works like a well-coordinated construction project for your digital space. We also comply with the Design-Build approach, where the whole crew—designers, SEO experts, project managers, developers, and QA specialists—work together under one roof.
Our SEO team will ensure your site looks great and functions smoothly, is constantly updated with new industry-relevant content and your latest construction projects, is organized properly for search engines, and stands strong with quality backlinks. All these elements combined signal Google to review and rank your website higher.
How can SEO help my construction business grow?
Much like upgrading from hand tools to power tools, SEO can supercharge your construction business. SEO puts your website and your company in the spotlight of customers and search engines. With more eyes on your business, you get more calls and more contracts.
Construction businesses that invest in SEO every month typically see a 300-500% increase in traffic within a year, leading to a 200-300% growth in leads and revenue. That means x2 or x3 your customer base year over year.
HOMESHOWOFF is the best SEO company for contractors
There are many SEO agencies out there and yet none of them are like HOMESHOWOFF. We specialize and dominate the Search Engine Optimization for contractors and home services in Canada and the USA.
Working with many construction industries for over a decade gave us knowledge not only to be the best in marketing services but also to be highly experienced in construction. We know your terms, we understand your processes, and most importantly we do what needs to be done, so you can be where you belong – on the first page of Google.
If you are looking for SEO company that understands you and your business, connect with us and let’s get rolling.
Why should I hire HOMESHOWOFF?
SEO for construction companies and home services is different than regular SEO. We have ranked over 100 construction clients on the first page of Google in Canada and USA. We have devoted over the decade of learning both worlds, understanding best construction marketing practices and strategies specifically for trades and contractors. And now, we can confidently say that HOMESHOWOFF does the best SEO for contractors in Canada and USA.
What SEO packages does HOMESHOWOFF offer?
We have something for everyone! Believe us, we know how hard it is to build your business from the ground up. After over 10 years of working closely with construction-related business owners, we have created several SEO packages to ensure every business can afford to grow, get leads, and expand.
Our pre-set packages include:
- Renovation Starter
- Foundation +
- Builder Pro
- Showoff (fully customized)
Each package varies by the number of keywords we optimize monthly & the amount of fresh content we create every month. But no matter which package you pick, you’ll always get:
- At least one industry-specific, professionally written article
- Comprehensive optimization (local, organic, and link building)
- On-site and off-site SEO
- Monthly performance reports to track your progress and see how your business has skyrocketed
- And more!
For more details and info, contact us!
Can SEO help me outcompete my competitors?
“Why did the construction worker bring a ladder to the competition? To stay one step ahead!” HOMESHOWOFF is your ladder. Yes, SEO takes time for your website to grow and evolve, much like constructing a solid building. But with persistence, patience, and a steady focus, we promise you will catch up to and eventually outcompete your competitors. We at HOMESHOWOFF will help you climb those digital rankings, step by step, until you’re the one everyone sees as a formidable competitor.
What can your home
service business achieve with SEO?
Increased Organic Traffic
Increased Amount of Leads
Better Quality of Leads
Increased Sales
Company Reputation
Rapid Business Growth
What’s Included in Our Search Engine
Optimization Services?
1 Site Audit
Site Audit is equivalent to a building inspection. As during inspection you would asses the condition and safety of the building, we are evaluating the performance, health, and functionality of the website. Based on this information we can define areas that need improvement and come up with a competitive SEO strategy.
- We will analyze your website inside out
- We will review your Google Analytics, Search Console, and Core Vitals
- We will determine whether your website is mobile-friendly and adaptive
- We will pinpoint website issues and come up with a plan to fix them quickly and efficiently
- We will review your domain history and backlinks history
2 Competitors Analysis
Running a business is like running a marathon. Competition will not wait until you catch your breath. Knowing who you need to outcompete in the market, not only gives a better set of goals but also gives a little flair to the process. We truly believe that whatever your competitors are doing, you can do better, and we are right here to take this message to the online world.
- You will get an in-depth analysis of your first-page competition on Google
- Together we will set up goals and create a plan of action to beat the rest and be the best
- We will evaluate and compare your online presence vs the competition and find ways for improvement
3 Designated Keyword Strategy
Think of Designated Keyword Strategy as choosing the right tools for the job. In construction, you wouldn’t use a hammer to cut a piece of wood — you’d choose a saw. Similarly, our keyword strategy is about selecting the exact words or phrases (keywords) your potential clients are typing into search engines when looking for your services. It’s about understanding the language of your local market and ensuring that when they search for “best roofing contractor” or “affordable kitchen remodel near me,” your business shows up.
- Finding related keywords that will match your goals and bring the most revenue
- Defining the most searched keywords in your industry and market
- Looking for new keyword opportunities and being the first ones to grab the best seats in the house
4 Local SEO
Everything that is related to the search term “near me”, locations and maps – is your local SEO. Local SEO is the bread and butter for home service providers since over 30% of mobile Google searches have a local intent. As you wouldn’t travel hours to change your tires, most of the customers wouldn’t hire an electrician or a plumber who needs to buy a flight ticket to get to the job site.
- We will open, optimize, and rock your Google My Business account, also known as GMB or simply Google Maps.
- We will create and publish location pages to your website that will not only represent your service areas but also generate tons of traffic
- By localizing your business you will get much more relevant and easy-to-close leads
- Your website will become personalized and will offer a relevant experience for your customers
- 97% search on Google to find local services, we make sure you are there
5 On-Site SEO
This is about making sure your online “job site” (aka your website) is in tip-top shape. Just like you wouldn’t want a client to see a messy work site, On-Site SEO for your construction business ensures your website is organized, with clear directions (navigation) and information about your services. It’s about making a great first impression so visitors stick around and eventually call you up.
- We make sure that every page is in a mint condition in terms of navigation and information
- Your keywords will be placed with a strategy in mind, where they need to be, so they will be found by people and Google
- Ensuring that your website is search engine-friendly
- Maximize the user experience with a fluid layout, proper interlinking, interactive elements, and great visuals
- Writing Meta titles and Meta Descriptions that will make Google envy
- Immerse your visitor into your industry by choosing the right images and videos, and optimizing the hell out of them
6 Technical SEO
This is the foundation and wiring of your online presence. Technical SEO makes sure your website is built solidly from the ground up, so it loads fast, works well on mobile phones, tablets, and other devices, and doesn’t have any “leaks”. Just like in construction, if the foundation isn’t solid, the rest of the structure won’t perform well.
- We will optimize and improve your website speed across mobile, desktop, and tablets
- We will review and improve your site structure including URL’s, broken links Breadcrumbs and internal linking
- We will overview all crawling and indexing, making sure that Google can find and crawl your website
- We will review and cherish your Core Web Vitals
7 Reputation Building
In the trades, your reputation is everything. Online links from other reputable sites pointing to your website are like word-of-mouth recommendations. Our Reputation Building or Link Building is about increasing your site’s credibility in the eyes of search engines, so you appear on top of the search for many queries. It’s like having a network of contractors and suppliers who vouch for your work.
- Opening and optimizing the most highly-valued home service platforms like Homestars, Houzz, Yelp, Bark, etc.
- You will get industry-related backlinks pointing at your website that will boost your rankings and build your website’s reputation
- Your company will appear in trusted business directories, industry-specific directory listings, and more.
8 Content Marketing
Each piece of SEO content we create for you is like a billboard on the highway, directing traffic toward your website. The key here is to create industry-related content that is not only interesting and relevant to your readers but also optimized with those crucial keywords that your potential clients are searching for.
- We publish originally written and industry-related content every month
- We improve and optimize existing content to improve your Google ranking
- We monitor and tweak content that needs attention based on analytical data
- We create the most badass cost pages that generate a great amount of traffic
- We build our content marketing plan to answer the most demanding questions of your customers
- We will add a schema markup to help Google understand & rank your content better
9 Results Tracking
SEO isn’t set-and-forget. Your website and ranking need continuous optimization to reach the highest goals set. Same as you use the measuring tape, we use our tools to see where you were, where you at, and where you are going. All our SEO campaigns are data-driven and data-based. Simply, in data we trust!
- Install tracking like Google Analytics, Search Console and Tag Managers
- Track and overview the source of your visitors and leads to the website
- Translating your traffic analytics into identifying opportunities and grabbing them
- Give you access to keywords ranking software so you can see your keywords movement on any given day
SEO that leads to your SUCCESS
Submit your website, receive a free site audit, and learn how we can help you grow your construction business.
When should I start SEO?
The best SEO advice is simple – do not wait. The moment your website is launched and live, you should start doing SEO. For brand-new websites with no domain history, it usually takes about 6 months to start seeing movement in ranking. So if you start today, in 6 months you will be way ahead of where you are now.
How long does it take to see results from SEO?
SEO is a long-term strategy. The average time to see a difference in your ranking is about 6 months. Similar to your workouts and gym visits (except we do all the heavy lifting), if you start today, you will see results soon. So why wait?
How do you choose keywords for my SEO campaign?
We identify the most relevant and effective keywords for your home improvement and construction business by using advanced tools and most importantly monitoring trends, seasons, customer behaviors, and search patterns.
How can I track my SEO progress?
HOMESHOWOFF has a designated platform for keyword monitoring. When we launch your SEO campaign, we provide you with a link, so you can access you report and review your ranking at any time.
How do I get started with your services?
We start with a chat about your SEO and marketing goals, timelines, and budget. Taking into consideration all the factors, we create a custom construction SEO marketing plan, setting up all your profiles, analyzing your existing website (if you have one already, or build you a new shiny one), and get to work. We are big believers in personalized approach, that is why we take our initial discovery session very seriously because we want to understand your business as we understand our own. So come visit us for freshly brewed coffee, snacks, smiles and a full marketing plan for your home improvement business.
Will you optimize my website for mobile devices?
Absolutely. Mobile-friendliness is a huge factor when it comes to SEO, that is why all websites that we build or work with undergo mobile-friendliness and adaptability tests. We make sure that your website is responsive and offers a better user experience for your potential customers.
Should I do SEO or PPC?
Doing SEO and PPC together can bring you a phenomenal result, as you will instantly increase your visibility with PPC while channeling organic traffic at the same time.
SEO = organic traffic, usually takes a litter longer to kick in. However, it results in higher-quality leads that are easier to close.
PPC or Pay-per-Click, or simply Google Ads, is a little more proactive approach. You pay Google to be placed on the search. It usually brings you quicker results, but it does require a proper budget and careful management to ensure you’re targeting the right audience and not wasting your money.
Do you work with WordPress?
Yes, we do! WordPress is one of the main platforms we use to build, manage, and optimize websites and SEO for contractors and home service businesses. But we’re not limited to WordPress — we also work with Shopify, Wix, Webflow, and other platforms. Whether you need a custom website, an e-commerce setup, or just improvements to your current site, our team can handle it.
Rank #1 and Stay There
Getting your home improvement business to the first page of Google is what we do. We did it before, and we will do it again. Not only do we aim to rank you at the top, but we’re also committed to keeping you there. With HOMESHOWOFF, you get to the first page and stay there.
SEO Services for Different
Construction Industries
HOMESHOWOFF is a full-service marketing agency that nails SEO for construction companies in Canada and USA. We are niche-oriented and are working with small to medium-sized companies in the construction and home services industries, so if you are looking for an SEO agency that will help you grow your revenue, get a reputation and automate your business, give us a call.
HOMESHOWOFF Serves the World of Construction
- SEO for Electrician
- SEO for HVAC
- SEO for Plumber
- SEO for Construction
- SEO for Roofing
- SEO for Restoration
- SEO for Pest Control
- SEO for Remodelers
- SEO for Movers
- SEO for Home Builders
- SEO for Landscapers
- SEO for Painters
- SEO for Windows & Doors