PPC Agency for Your Business
Google Ads and PPC for Contractors, Trades and Home Services
Achieve your revenue goals with North America’s top PPC Agency – HOMESHOWOFF. Our PPC campaigns deliver high-quality leads to contractors like you.
What are your goals?
- Increase traffic
- Increase traffic
- Get better leads
- Promote specific service
- All of The Above
- Other
Get more leads for your
construction company with Google Ads
It takes some time to get to the first page of Google, and if your construction business is not easily found online, you are losing many prospective clients. However, there is a quick and effective solution – Google Ads for contractors! Google Ads is a platform designed for Pay-Per-Click (PPC) advertising, where you only pay when someone clicks your ad.
41%
of clicks on search engine results pages (SERPs) go to the top 3 paid ads
800%
ROI is the estimated return Google Ads can deliver, according to Google
90%
of internet users worldwide are reached by display ads
65%
of people click on ads while searching for something to purchase
70%
of customers who see retargeted ads are more likely to convert to your website
90%
of consumers say ads significantly influence their purchasing decisions
75%
of users say that Google search ads make their searches easier
over 80%
of companies use Google Ads
With our trusted and proven strategies for Google Ads campaigns for contractors and home services, HOMESHOWOFF will fast-track your business to the top of Google and deliver a steady stream of high-quality leads.
What is Google Ads and How Does it Work?
Think of Google as the world’s busiest marketplace and Google Ads as your ticket to setting up shop right at the entrance. This pay-per-click (PPC) advertising platform, once called Google Adwords, helps businesses promote their services online. It operates on a bidding system—you choose the maximum amount you’re willing to pay for a click, and you only pay when someone clicks on your ad.
But PPC isn’t just about the budgets you’re ready to invest. If that were true, smaller home service businesses would never make it to the first page, but they do. Because, smart strategies like geo-targeting can help you reach homeowners in your neighborhood, while data-backed keyword research and competitor analysis make sure your ads land in front of the right audience. Even small-budget businesses can skip the line and connect with the clients who matter most.
Does Google Ads work for construction?
Yes, Google Ads is an excellent way to promote construction and home services. Homeowners and businesses are constantly searching for services like renovations, roofing, landscaping, or plumbing. Google Ads connects you with ready-to-hire clients at the exact moment they’re looking for someone to get the job done.
With a properly set up Google Ads campaign and engaging copy, HOMESHOWOFF will make sure you are not just to be seen; it helps you be chosen.
Can I run Google Ads without a website?
Yes, you can run Google Ads without a website, but your options will be limited. For example, Google’s Local Services Ads are designed specifically for service-based businesses like contractors, plumbers, roofers, and other trades. These ads allow you to showcase your services directly on Google Search and Maps, letting potential clients contact you without needing to visit a website.
A well-designed site acts as a digital showroom for your services and can greatly increase the success of your ads and conversions. At HOMESHOWOFF, we build fully custom websites within 4 – 6 weeks, so you can start advertising to full power quickly.
What are the different types
of Google Ads?
We’ve worked with countless contractors and builders who share one common goal: breaking free from the limits of word-of-mouth referrals. Getting found online by the right customers is the best thing that can happen to a construction business. HOMESHOWOFF will help you set up the right campaign with your PPC budget, goals, and clients in mind.
Google Search Ads
When an appliance breaks or a roof starts to leak, where do homeowners turn first? Google. As a service-based business, Search Ads are your golden ticket to being the first solution they see. These ads put your business right at the top of search results, ensuring you’re the contractor they call when they need help the most.
Why Search Ads Work for Contractors:
- Targeted Reach: By selecting specific keywords related to your services, such as “emergency plumber” or “roof repair,” your ads appear to users who are currently in need of your services.
- Cost-Effective: You only pay when someone clicks on your ad, which means that your budget is targeted at potential clients in active search.
- Local Focus: With Search Ads, we have the control to set up your marketing campaign towards specific geographic areas, demographics, and even device types.
Google Display Ads
Not every potential customer is actively searching for your services right now—but they will eventually. Display Ads are the perfect way to stay on top of your customer’s mind, making sure your business is remembered when the need arises.
Display ads are eye-catching, image-based ads that appear on websites, apps, and videos across the Google Display Network (an extensive collection of outside, third-party websites that have agreed to serve Google ads), which covers millions of platforms. Unlike search ads, which show up based on keywords, display ads are designed to grab attention while people browse online, even if they’re not actively looking for your services.
Why Display Ads Work for Contractors:
- Brand Visibility: Display Ads serve as a visual reminder of your business that gets imprinted to your customer’s memory. By appearing on websites your clients visit, these ads help build familiarity and trust towards your brand, so they think of you first when they need your services.
- Engaging Formats: They say a picture’s worth a thousand words—and Display Ads deliver. Display Ads come in many engaging formats, including images, videos, and interactive banners, you’ve got endless ways to showcase your work and show off why you’re the contractor to beat.
YouTube Ads
YouTube is owned by Google, so all YouTube Ads are done through Google Ads. You can create video, text, or display ads that appear during and before videos. It’s like having your own commercial break exactly where your audience is already watching.
Why YouTube Ads Work for Contractors
- Massive Reach: With over 2 billion monthly users, YouTube provides access to an enormous audience. Whether targeting a local neighborhood or an entire city, you can scale your advertising to match your business goals.
- Show, Don’t Just Tell: Video content lets you bring your work to life. Highlight your best projects, share glowing customer reviews, and give potential clients a glimpse of who you are—it’s like delivering your portfolio straight to their screens.
- Brand Recall: People are more likely to remember video content than text or images alone. With just 5 to 20 seconds to grab their attention make sure you put your best foot forward to let them know why you are the best choice.
Google Remarketing
A remarketing Ad is an ad that follows people across the web who have previously visited your website or interacted with your business. This type of advertisement works great for contractors because homeowners tend to compare multiple options before choosing a service provider.
The best part? Remarketing campaigns usually need a smaller pay-per-click budget than search campaigns, making them a cost-effective way to stay on your potential client’s radar.
Why Google Remarketing Works for Contractors
- Turn Browsers Into Buyers: If a person has visited your site previously, means they are searching for the service. Remarketing brings them back, reminding them you’re the contractor they need to get the job done.
- Focus on Serious Clients: No more budget waste on the general audience. Remarketing targets people already interested in your services, giving you a better shot at closing the deal.
- Build Credibility: Showing up on their favorite websites and platforms makes you look like the pro they can count on. It’s like having your billboard right where they’re looking.
Don’t wait for the next project to come to you — take the lead, get seen, and grow your business today.
How long should I run my Google Ads?
For construction and home improvement businesses, we recommend starting with at least 3 months to see meaningful results and build momentum. Google Ads thrives on optimization, and the longer your campaign runs, the more data we have to refine targeting, keywords, and ad performance. Long-term campaigns ensure your ads consistently reach the right audience and deliver a strong ROI.
How long does it take to see my ads live?
Your ads can go live within hours. Once your Google Ads campaign is set up, it goes through a review process to ensure compliance with Google’s policies. This review typically takes less than 24 hours. Once approved, your ads start appearing in search results.
However, keep in mind that there is usually a week of an adjustment period for the campaign to start working in its full power and start bringing you quality leads.
Should home service businesses invest in Google Guaranteed?
Absolutely! We recommend investing in this because the Google Guaranteed Badge shows audiences your company has been vetted and verified by Google. It operates on a cost-per-lead basis, meaning you only pay when your phone rings, and you’ve had real engagement with a potential client
This program not only boosts your credibility by displaying the green badge of trust next to your ad but also protects homeowners by offering a money-back guarantee if they’re not satisfied with your service. For contractors, this means increased visibility, more qualified leads, and the trust factor that turns clicks into calls. Investing in Google Guarantee is like putting a seal of approval on your business that tells potential clients: you’re verified, reliable, and ready to get the job done right.
What is the difference between PPC and SEO?
Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are two sides of the digital marketing coin, but they work differently to get your business noticed.
Pay Per Click is a paid search advertisement, that can place your website on the top of the first page of Google within hours, regardless of your domain history, website quality, or current rankings. You pay to get on only time when potential clients are actually clicking on your ad.
SEO, on the other hand, is a long-term marketing strategy and is all about earning your place at the top of search results organically. Google reviews your content, keywords, backlinks, and overall user experience, pulling your site into results when it’s the perfect match for what potential clients are searching for.
For contractors and home service providers, a mix of Google Ads and SEO often works best, combining the golden key of PPC for immediate leads with the lasting benefits of SEO.
Optimized to Deliver Real Leads
Quality Score
Improvement
Impressions
Monitoring
Reduced spending,
Maximum ROI
Refined
Strategy
Geo-Targeting
Precision
Competitor Analysis
Insights
What is included in our PPC Campaigns?
Your business doesn’t have time (or money) to waste on ads that don’t deliver. Every campaign we run is designed to bring in high-quality leads, control ad spend, and convert clicks into real customers—not just website visitors. Here’s how we do it:
1 Keyword Research and Planning
Your customers are searching for your services every day—but are they finding you or your competition? The wrong keywords can burn through your ad budget without bringing in leads, while the right ones put your business in front of ready-to-hire clients.
- High-Intent Keywords: We focus on phrases like “emergency plumber near me” or “kitchen renovation San Jose” to attract people ready to book your services.
- Cutting Wasted Spend: Many PPC campaigns fail because they target broad or irrelevant searches. We analyze search intent to weed out money-draining keywords and focus on what brings real business.
- Long-term Strategy: PPC isn’t just about quick wins. We identify short-term, high-converting keywords and longer-term opportunities to build a sustainable pipeline of leads.
2 Campaign Setup and Optimization
A good campaign isn’t just about creating ads—it’s about creating ads that work. That is the very reason why at HOMESHOWOFF every PPC campaign for contractors and home service providers starts with a one-on-one conversation to understand exactly what success looks like for you. We don’t rely on guesswork. Our setup process is backed by real data, and we continue collecting and analyzing performance metrics to refine your campaign for long-term success.
- Campaign structuring: We organize your campaigns into tightly themed ad groups that align with search intent, ensuring higher Quality Scores, lower costs per click, and better ad rankings.
- Device and demographic targeting: Not all customers search the same way. We optimize your ads for the right devices, times of day, and audience segments.
- Negative keyword filtering: Not every click is a good click. By using negative keywords, we stop your ads from showing up in searches that won’t bring in business.
3 Compelling Ad Copy
Everyone needs a reason to click. The amount of text in Google Ads is limited, and since every word counts, we work hard to find the right message for your specific audience. We create compelling, conversion-focused ad copy that grabs attention and turns searchers into leads.
- Testing for Success: The first version is never the final version. We create and test different headlines, descriptions, and call-to-actions to see what drives the most clicks and conversions.
- Finding the Right Words: Someone searching for an “emergency electrician near me” isn’t looking for a general contractor. We align ad copy with the urgency and intent behind each search, ensuring the message resonates with the right audience.
- Optimize for Google’s ad ranking system: Stronger ad copy leads to higher Quality Scores, lower costs per click, and better ad placement. We structure your ads to maximize visibility while keeping costs down.
4 A/B testing of ads
Not all ads perform the same, and that’s okay. As Nelson Mandela said “I never lose. I either win, or I learn.” Every report and every conversion and bounce rate is a valuable lesson. That’s why we never rely on just one version of your ad. We test, analyze, and refine to find the ads that bring in the most customers at the lowest cost.
- Analyze what makes people click: Urgency, discounts, credibility, unique selling points? We test different messaging strategies to see what resonates most with your audience.
- Test different audience segments: What works for one group may not work for another. We test ads across different locations, demographics, and devices to refine your targeting.
- Refine based on real data, not guesses: We don’t assume what works—we let the data decide. Underperforming ads are eliminated, and winning ads are scaled to maximize results.
- Optimize for Quality Score & lower CPC: Google rewards high-performing ads with better placement and lower costs per click (CPC). We fine-tune your ads to get the best ROI.
5 Budget Management & Bid Adjustments
Managing a PPC budget isn’t about spending more—it’s about spending smarter. With the wrong settings or bids, your ad budget can vanish quickly without delivering results. We treat your budget like it’s our own, ensuring that your every hard-earned dollar works as hard as you do to bring leads and success.
- Your budget, your goals: Whether you’re working with a tight budget or scaling aggressively, we strategically allocate your ad spend to maximize ROI without unnecessary costs.
- Invest where it matters most: We analyze performance data to see which campaigns, keywords, or audiences are delivering the best result and shift your budget to amplify what’s working.
- Avoid wasted clicks: By filtering out low-intent searches, irrelevant clicks, and non-converting audiences, we protect your ad spend and focus on quality leads.
6 Conversion Tracking & Performance Report
We love clicks, but we also believe if they don’t turn into real business, they don’t matter. We track everything, so you know exactly what’s driving leads, bookings, and revenue. Plus, with clear performance reports, you’ll always understand where your budget is going and how it’s delivering results.
- Advanced conversion tracking: We implement tracking systems that go beyond just counting clicks. Phone calls, form submissions, online bookings, purchases—every action is recorded so you can see real results.
- Track micro and macro conversions: Beyond big-ticket actions like purchases or bookings, we track smaller steps, like page visits, clicks on key buttons, or time spent on site. This detailed tracking helps identify where users are engaging and where they’re dropping off.
- Analyze and reduce bounce rates: If customers are leaving certain pages, we will know. A high bounce rate signals that something isn’t clicking with your audience. We make adjustments and improvements to make sure that the only exit point of your customers is through contacting you.
7 Ongoing Campaign Monitoring
Google Ads isn’t a “set-it-and-forget-it” platform. Your customers’ behavior changes, competitors adjust their strategies, and Google’s algorithms evolve. Add to that the seasonality of the construction industry, and it becomes clear that ongoing monitoring is essential. We actively track performance, adapt to seasonal trends, and refine strategies to ensure your ads are always competitive and cost-effective
- Daily performance checks: We keep a close eye on your campaign metrics every day, including click-through rates, conversions, and cost-per-click, so we can spot trends or issues before they impact your results.
- Competitor tracking: Your competitors aren’t sitting still, and neither are we. We monitor the landscape to ensure your Google ads continue to outperform others in your market.
- Real-time adjustments: Whether it’s shifting bids, refining targeting, or pausing underperforming ads, we make updates in real-time to keep your campaign on track and your budget optimized.
Ready for PPC Campaigns that ACTUALLY work?
Let’s talk about your Google Ads, define the best keywords, optimal budget and best advertising strategy for your construction business.
PPC and Google Ads
that bring LEADS
HOMESHOWOFF has been creating and improving Google Ads campaigns for construction and service providers since 2014. We get what it takes to run a construction company, and we craft PPC campaigns with the same care and precision you put into your projects.
Why should I hire a professional Google ads company?
Getting results from Google Ads isn’t as straightforward as it once was. Managing Google Ads effectively requires deep research, strategic planning, and proper budgeting. Without expertise, it’s easy to waste money on spammy clicks, irrelevant leads, or poorly targeted campaigns.
At HOMESHOWOFF, we specialize in PPC for contractors, and with each campaign, we deliver real results by:
- Avoiding Costly Mistakes: We prevent common pitfalls that derail campaigns and drain funds.
- Filtering Out the Noise: By focusing on high-quality leads, we prioritize results that truly matter to your business.
- Maximizing ROI: With precise targeting, geo-targeting, and optimized strategies, we help you get more from every dollar spent.
Google Ads is a powerful tool, but with great power comes great responsibility — it takes an expert to turn campaigns into success stories.
Why choose Homeshowoff for my Google Ads?
We build your PPC campaign around keywords based on in-depth market research so that your company appears at the top of search results.
Our goal is not only to place you in the top 3 of sponsored for every related search but also to outperform your competitors.
All our PPC Campaigns Include:
- Keyword research and Planning
- Campaign setup and optimization
- Crafting compelling ad copy and optimizing ad structure to generate more clicks.
- A/B testing of ads
- Budget management and bid adjustments
- Conversion tracking setup
- Monthly performance reports
- Ongoing campaign monitoring and optimization
Our Google Ads campaigns are campaign designed so you can dominate your market. Give us a call to get started today!
How much do Google Ads cost?
The cost of Google Ads varies based on factors like industry, competition, and ad quality. On average, contractors and & home improvement businesses pay around $4.66 per click on a search ad. It is important to note that these numbers can widely fluctuate depending on seasons, market dynamics, specific targeting parameters, and your competitors’ bidding cap.
What is the best Google Ads budget for contractors?
Most construction businesses like yours invest in monthly Google Ads between $1,000 and $10,000 with an expected ROI of 3x to 8x their ad spend. For example, investing $1,000 could generate $3,000 to $8,000 in revenue, depending on factors such as ad targeting, conversion rates, and competition.
HOMESHOWOFF will always start building your PPC campaign with an understanding of your goals and services. Based on in-depth research we will determine the best bidding strategy and your industry’s cost-per-click (CPC) benchmarks. Our goal is to deliver a strong return on investment (ROI). We prioritize high-intent keywords to maximize your ad spend and review and optimize your campaign constantly to make sure every dollar you spend works hard for your business.
Should I increase my PPC budget during my peak seasons?
Yes! For construction and home service businesses, timing is everything. If your construction business has peak seasons, like summer for landscaping or spring for home renovations, increasing your PPC budget during these times can help you capture more demand and outshine competitors.
HOMESHOWOFF will strategically adjust your PPC budget based on seasonal trends.
Does a higher bid guarantee a better ad placement in PPC?
Not always. While a higher bid improves your chances of securing a better ad placement in PPC it’s not the only factor. Google Ads uses an Ad Rank formula to determine placement, which considers both your bid amount and your Quality Score.
How much do you charge for PPC Management?
Our PPC management pricing is based on the scale of your campaign:
- Flat Fee: For campaigns with a budget between $1,000 and $5,000, we charge a flat fee of $300.
- Percentage-Based: For larger campaigns exceeding $5,000, our fee is 10% of your monthly ad budget.
Let’s talk, and we’ll help you decide when and how to grow your investment wisely.
Should I do SEO or PPC?
Doing SEO and PPC together can bring you a phenomenal result, as you will instantly increase your visibility with PPC while channeling organic traffic at the same time.
SEO = organic traffic, usually takes a litter longer to kick in. However, it results in higher-quality leads that are easier to close.
PPC or Pay-per-Click, or simply Google Ads, is a little more proactive approach. You pay Google to be placed on the search. It usually brings you quicker results, but it does require a proper budget and careful management to ensure you’re targeting the right audience and not wasting your moolah.
Let Your Phone Ring
Get ready for a steady stream of leads with our PPC campaigns designed for contractors and home service providers. It’s time to grow your business and stay ahead of the competition!
Better Leads,
Better Jobs
HOMESHOWOFF is a full-service marketing agency that delivers PPC campaigns to contractors, trades, and home service providers in Canada and the USA. Our Google Ad campaigns drive real results—more calls, more leads, and more booked jobs. If you’re ready to grow your business and connect with clients who need your services, let’s talk!
HOMESHOWOFF Serves the World of Construction
- PPC for Electrician
- PPC for HVAC
- PPC for Plumbing
- PPC for Construction
- PPC for Roofing
- PPC for Restoration
- PPC for Pest Control
- PPC for Remodelers
- PPC for Movers
- PPC for Home Builders
- PPC for Landscapers
- PPC for Painters
- PPC for Windows & Doors