Top SEO Companies in Toronto

Just because your website is at the top of the list doesn’t mean it’s performing better than others. Sure, you have the #1 spot on Google, but if you aren’t generating sales, is there really a point?

While SERP ranking is important, it’s not everything.

The best way to tackle this is to make sure your target keywords and conversions rates are maximized to their fullest potential.

Are your target keywords broad or narrow? Are you using any long tail keywords? Analyze the nature of your keywords on tools such as Ahrefs and Keyword Planner. These tools can give you a detailed breakdown of organic clicks versus paid, and search query stats on a monthly basis.

Perhaps your website isn’t set up for conversion.

Is your website fulfilling user intent? Does it highlight the main reason a customer entered your website and facilitate their buyer journey? Incorporate the use of tools such as HotJar and Google Search Console to give you a visual idea of what customers are doing on your website, how they navigate it, and what patterns they follow. Then, put your findings into action.

So just because you’re on top of Google, doesn’t mean you’re performing the best—or even among the best.

Your website is an ongoing investment so don’t stop your quest for excellence.